It’s all about the brand; nothing but the brand
Click on the ads
Follow OO on twitter: oudtshoorno
Oudtshoorn. 12 February 2012. 12h15. This Wednesday last, Western Cape DA Leader Theuns Botha summarised his party’s approach to Local Government succinctly, in one of those small hours emails he is known to impress with, to collegues including the DA’s Federal Executive Chair, James Selfe:
“… the DA has 22 municipalities in the Western Cape. We need 16 out of the 30 to make our statement on the political landscape. We are not willing to have any dysfunctional DA council. It is much more valuable to be a good opposition to a bad ANC council than to be stuck with a bad DA council, sucking energy and damaging the brand. We will certainly try our very best to resolve all problems (in DA Councils) but it can only be achieved if all are responsible, committed to the DA principles and willing team players. If needs be, we will remove who needs to be removed or withdraw from control all together. But we will not be occupied with stubborn Councillors or a dysfunctional Caucus / Council.”
This tallies tightly with DA Leader Helen Zille’s woebegone wail of not being able to serve where the DA does not rule. When OO confronted Zille about this intolerable attitude, it led to a small twittering of discontent.
Botha seems to sink even lower than his party boss: Botha wants Goldilocks* DA Caucusses or bust! He does not even want to manage internal strife; let alone, God forbid, stand up to the ANC.
It’s just too much trouble.
As are political alliances, because allies won’t do exactly as the Helen and James Troupe directs; those bloody allies just won’t roll over and play dead – they have to be… “managed”, God forbid!
It seems as if the DA is only willing to govern if voters make it easy for them to govern – no challenges please; we don’t want to exert ourselves.
I once worked for a selfmade man who used to say that he was glad that business was difficult.
“Because”, he added, “if it was easy everybody would be doing it and I would not be a millionaire”. (Said many, many years ago when a millionaire was still a rich man.)
I dismiss conspiracy theories maybe too easily for personal skeptisism, but I wonder if the DA conjures to remain small enough not to vex the ANC beast into fury. A comfy cash allocation from Big Bro; snarling just enough to secure scared ex pseudo liberal contributions…
The DA is fast becoming a Local Government Chihuahua, a far cry from the Rottweiler needed to stop maladministration in its thieving tracks.
Standing up to the Brobdingnagian ANC requires crown jewels – “balls”, apparantly in short supply in the Marks Building.
Opposition is much, much more than cute media releases. Opposition requires mudwrestling. Opposition requires in-your-face standoffs. Opposition means showing up at gun fights with more than a penknife.
I am sickened by the DA’s apparent Westminister good democratic manners in the face of consuming maladministration, corruption and common piracy. It’s like engaging street fighters in laundered silk shorts, padded gloves and a leatherbound copy of the Queensberry rules clutched in the left armpit.
We need 16 out of 30 municipalities in the Western Cape; we have 22; we’re some 6 up; we’re sitting pretty; the laundry bill is manageable; there’s no blood… why concern ourselves with Oudtshoorn and Beaufort and caucusses who don’t do as we know best?
Local Government is where the action is. Local Government is where houses are to be built; water and electricity actually delivered, not mused about; infrastructure maintained and developed, not pontificated about.
The ANC is, so it seems, too big and comfortable to care; the DA too small and comfortable to care.
But they do growl at each other from time to time. And most of the voters feel a twitch in the nether regions – there’s action! Kak**!
It’s all about politics, not about service delivery; it’s all about the brand, not about people.
And guess what? The brand can only be grown by delivery – Marketing101.
Sickening. I have to prefer DA ignobility to ANC contemptibility!?
O, and Theuns, emails at 1:54 AM might just indicate that you manage time badly. As do you the Western Cape, I daresay.
* The Goldilocks effect: Just right circumstances, as in Robert Southby’s “Goldilocks and the three bears”.
** Oor die woordjie “kak”…
Dis hoog tyd dat daardie kort, eksplosiewe, beskrywende Afrikaanse kragwoordjie, kak, in sy regmatige internasionale plek bevestig word. Dit is van onskatbare waarde in die raak, bondige beskrywing van onsin; van die onwaardige; van gekheid; van nonsens. Ek dink kak moet uit die kas klim.
Kyk net wat moet die Soute alles sê om nie eens aan kak se gat te hap nie: shit, crap, nonsense, bunk, folderol, codswallop, ballocks, trumpery (in business?), applesauce, apple butter, tripe, hogwash, drivel, all my eye and Betty Martin (ai, die Soute darem), boloney, bologna, balls, bollox, banana oil, bilge, blatherskite, booshwah, borax, bosh, bughouse, claptrap, cobblers (rhyming slang – cobblers’ awls = balls), cowyard confetti, crock (of shit), duck soup, eyewash, fiddle-faddle, fiddlesticks, flannel, flapdoodle, flubdub, gammon, garbage, guff, hooey, horsefeathers, hoo-ha, jiggery-pokery, krazin, magoozlum, malarkey, mumbo-jumbo, phonus-balonus, phooey, piffle, pigshit, poop, poppycock, rannygazoo, rhubard, rollocks, rot, strunz, toffee, tommyrot, tosh, trash, tripe, twaddle…
Daar’s ook ‘n lieflike Jiddiese woord, “mishegoss” – A wacky, irrational, absurd belief; nonsense; hallucinations. A state of affairs so silly or unreal that it defies explanation. A piece of tomfoolery, clowning, horsing around. A fixation, an idée fixe.
En op Afrikaans? Kák! Maklik, nè? A fulminant monosyllabic tour de force.
Hoekom beywer ek my vir die vestiging van kak? Sodat ek nie lang essays hoef te skryf in antwoord op bepaalde “argumente” nie.
Ek kan net sê: “Dis kak.” Finish en klaar!
Paulus het darem self die voordele van hierdie woordjie besef: In Filippense verwys hy na sekere dinge uit sy verlede as… as… as, nou ja… as “kak”, en noem hy sy teenstanders “honde”, “skelms” en “afsnyers van penisse” wat hulle met skubala – wéér “kak” – besig hou.
Ek het nie kru taal nodig om my punt teen wanadministrasie en korrupsie en onnoselheid en eiegewin te maak nie.
Ek het ‘n uitmuntende woordeskat – en ek gebruik altyd ‘n vloekwoord nét as ek ten minste drie gevatte woorde het wat ek eerder kan gebruik.
My vloekwoorde is ‘n steen des aanstoots – en ek wil dit bepaald so hê.
Ek respekteer (plaaslike) politiek nie genoeg om in kanseltaal daaroor te praat nie; om nie in gekruide taal daaroor te praat nie.